Love these 1940s/50s looking posters, which capture how Twitter et al may be seen to future historians! See full story in the Guardian. Brazilian Moma agency – you have a very annoying website… let me at the content!
“Vintage” Social Media Propaganda
Opie, R. The Wartime Scrapbook, 1998
Robert Opie maintains an unrivalled collection of advertising and packaging memorabilia, and many of his pieces from the Second World War are showcased in this scrapbook. There’s a little bit of everything in the book: posters, packaging, booklets, gas masks, badges, jars, magazines, etc.
There are little scraps of information dotted around on each page to explain the significance of some of the objects, but largely the objects are left to speak for themselves.
A very colourful book that will delight those who remember the war, and fascinate others! My only criticism would be that in the effort to maintain that ‘scrapbook’ feel very few items are seen complete! But then I suppose you need to go to the museum in Gloucester!
Buy from Amazon.
TweetSainsbury’s, Nostalgic Advertising
Please help my Final Year Project/Dissertation student with her research. Helen Nicholls is considering nostalgic advertising in 2009 (we’re still developing the exact question, but will have a clearer idea once we have seen the research that she’s done in the Sainsbury’s Archive) in relation to the recession/companies that are stressing their longevity, and has decided to ask for responses via YouTube (either as a response video, or as a comment). I love seeing students using something they enjoy doing in order to carry out their research requirements… so please help!
The Adverts
Recap of the questions:
- How did you find the adverts?
- Do you think they were effective for keeping customers loyal (during the recession and tough money times)?
- Is there anything critical of the adverts you could suggest? (Maybe? you can think of gender/ethnic issues to highlight?)
THANK YOU TO ANYONE WHO RESPONDS!
TweetBeable, J.M. (Mr)
Managing Director of A.A. Sites, behind the poster ‘What Price Churchill?’, placed as war became obvious. Also President of the London Poster Advertising Association.
Information collated from: Anonymous, ‘”What Price Churchill?” Posters were Backed by J.M. Beable’, Advertiser’s Weekly, Vol. 104, No. 1,369, August 17 1939, p.180; Anonymous, ‘”Due Credit” to M. of I. For Posters’, Advertiser’s Weekly, Vol. 105, No. 1,377, October 12 1939, p.34.
TweetHovis: 122 Years
Doesn’t this advert give just so much to talk about in classes… it was a great introduction to my module on “20th Century British History” – interesting to see what events they pick out as worthy of note:
- Titanic
- Suffragettes
- First World War (how young are those soldiers?)
- Motor Car
- Second World War: The Blitz, Churchill “We shall fight on the beaches”, a Spitfire
- Street Party (Victory Celebrations or the 1953 Coronation?)
- 1960s, including the 1966 celebrations
- 1980s Miners Strike
- Millennium Celebrations
Kevin Roberts, CEO Worldwide, Saatchi & Saatchi
Good to see that the modern day advertisers keep an eye on what has happened in history! And the CEO is not too busy to check his own blog.. I like that!



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